In many businesses the delivery team have got an ERP system, the sales team have got a CRM system and the marketing team have got Marketing Automation tools. These systems are mostly Software as a Service or SaaS-based. It seems everyone but the CEO is getting SaaSy.
Businesses don't pivot when they should
So where's the tool for the board and the busy executives reporting to it? Where's the tool for the people responsible for keeping the business viable and relevant?
It's never been easy for executives. They've usually got a foot in two camps, delivery and strategy, and for the most part, they're run off their feet.
For them, it's all about reports, meetings and emails. It's about understanding how the different parts of the business are performing, often using incomplete, inaccurate, and out-of-date information.
Trying to work out how strategic projects are progressing, not to mention trying to keep an eye on what's going on externally, is challenging. All of these things are vital to the success of the business and getting it wrong could seriously impact the organisation's performance.
In the worst case scenario, not having visibility of strategic projects and the state of external markets means businesses don't pivot when they should, instead they stick to a strategy that's now potentially on course for failure.
Contrast this with the Sales & Marketing team. The SaaS tools they use, such as Salesforce or Hubspot, make their life so much easier. That doesn't suggest these teams have it easy, they don't, Sales & Marketing is a blood bath just now, but they are not challenged when it comes to overall visibility of their part of the business.
Most savvy Sales executives could tell you at any one time exactly how many leads they are servicing, how each of their revenue pipelines is looking, what their conversion rates have been and the activities that are performing effectively. It's all there in their CRM system.
And what of the Accounts department. When someone asks for a report are they sent scurrying around hacking spreadsheets and ledgers? Nope, they simply log in to their accounts SaaS package and run off a report. It's all there at the click of a button. Well, mostly.
So it makes sense that the board and the execs reporting to them should have an app that helps them understand how the business is performing in all areas and at all levels, a tool that helps them deliver and measure the progress of their projects, something to help them coordinate their meetings and keep them informed about what's going on externally.
Just like the rest of the business, where SaaS is now the norm, the executives need a tool to help them:
- Have a clear overview of their Markets, Disruptors & Strategies
- Have a simple dashboard of KPI's
- Have a way of monitoring their strategic projects
- Have a way of managing meetings to improve their effectiveness
At Alertise we're on a journey to create a SaaS tool that helps those responsible for running businesses do their job more effectively. Just like Salesforce and Hubspot set out to help the Sales & Marketing teams, we set out to help business leaders.
We're on a journey, but we're already getting great feedback from the people who've adopted our software. If you'd like to see what we've created simply request a demo using the form at the bottom of this page. Or perhaps you're too busy...